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Digital Origami: Reconsidering the "Above the Fold"

When I worked for a newspaper, how things were organized on the front page was a big deal. It was the first part of the paper people saw when they walked past display stands.

On some of those display stands, the paper was folded in half, with just the top half showing. The result was that passers by would only see what was "above the fold." So like every other paper on the newsstand, our best and most engaging stuff had to be above the fold.

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